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Monthly Archive June, 2008

Seth Godin: Five Easy Pieces

30 June 2008

Just read Five Easy Pieces at the Seth Godin blog.  Worlds In Collision!  I am many different people inside (so are you), and when someone brings all those people face to face at one moment, it’s dizzying.  They can’t just disappear again after that.  Can’t just turn away and be gone.  Can’t hide from and [...]

5


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Sell Me, Sell Yourself

5 June 2008

Get the new Buying In, by Rob Walker. He makes sense of the craziness. I saw something simple behind all the whirl. The still eye of the storm. He describes a taste test for Coke and Pepsi. In a blind test, the two split almost evenly. As they should, considering the ingredients. They blind test [...]

5


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Mensch Marketing

4 June 2008

As I follow Seth Godin over time, the gleams and sparks gather into a single steady light. Step back with me to The Apartment, 1960. Look at Jack Lemmon and Shirley MacLaine! The older the movie, the younger the stars we loved. Jack Lemmon loans out his apartment in the city to big shots at [...]

5


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Do the Route

3 June 2008

Let’s step back from the glare of the new technologies and new media, and see what was always there. As Willy Loman did, in Death of a Salesman, we go to people and show them samples. We go to them. On the Internet probably, but even on the Internet we go to them, go where [...]

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